This Cookie Policy explains how Intolerancelab Limited (“we”, “us”, “our”) uses cookies and similar technologies on intolerancelab.co.uk. It should be read alongside our Privacy Policy.
We are registered with the UK Information Commissioner’s Office (ICO), registration number ZC174378.
1. What are cookies?
Cookies are small text files that a website places on your device when you visit. They let the site work properly, remember your choices, keep your basket and checkout running, and — only where you allow it — help us understand how the site is used and measure our advertising. Some are set by us (“first-party”) and some by the trusted services we use (“third-party”).
We also use similar technologies (such as pixels and local storage) for the same purposes; where we say “cookies” in this policy, we mean all of these.
2. Your consent, and how to manage it
We use cookies in line with the Privacy and Electronic Communications Regulations (PECR) and UK data-protection law. Our consent banner is provided by CookieYes.
Strictly necessary cookies are always on, because the site cannot work without them (for example, keeping your basket and checkout working and remembering your cookie choice). These do not need your consent.
All other cookies — functional, analytics and advertising — are only set after you give consent through our cookie banner.
You can change or withdraw your consent at any time. Use the link below to re-open the banner and change your choices. You can also delete or block cookies through your browser settings, although some parts of the site may then not work as intended.
The categories below match the categories used in our cookie banner (Necessary, Functional, Analytics, Advertisement). Cookie names and durations can change as third-party providers update their services. The live table at the end of this section always reflects the current position.
3.1 Strictly necessary (always on – no consent needed)
These keep the site, your basket and the checkout working, remember your cookie choice, and keep the pages you see consistent.
Cookie
Set by
Purpose
Duration
cookieyes-consent
CookieYes
Remembers your cookie-consent choices
1 year
woocommerce_cart_hash
WooCommerce
Keeps track of what’s in your basket
Session
woocommerce_items_in_cart
WooCommerce
Keeps track of what’s in your basket
Session
wp_woocommerce_session_*
WooCommerce
Links your device to your basket and checkout
2 days
il_brand
Intolerancelab (first-party)
A/B design test — records which version of the site you were shown so it stays consistent between pages
90 days
il_vid
Intolerancelab (first-party)
An anonymous visitor ID that lets us measure the A/B design test
90 days
__stripe_mid
Stripe
Fraud prevention during card payment
1 year
__stripe_sid
Stripe
Fraud prevention during card payment
30 minutes
PayPal cookies (e.g. ts, ts_c, enforce_policy)
PayPal
Enable and secure PayPal payments
Session – 1 year
3.2 Functional (set only after consent)
These support features such as saving and restoring your basket and applying our checkout offers.
Cookie
Set by
Purpose
Duration
_fk_contact_uid
FunnelKit
Links your session to your basket/order so we can restore your cart and apply the correct checkout and post-purchase offers
Up to 10 years
3.3 Analytics (set only after consent)
These help us understand how visitors use the site so we can improve it. They are loaded through Google Tag Manager (container GTM-T7K598R), which does not itself set cookies but loads the tags below.
Cookie
Set by
Purpose
Duration
_ga
Google Analytics 4
Distinguishes visitors
2 years
_ga_GYVBCF85H5
Google Analytics 4
Keeps analytics session state (our measurement ID is G-GYVBCF85H5)
2 years
_gid
Google Analytics
Distinguishes visitors (where set)
24 hours
3.4 Advertising (set only after consent)
These let us measure our advertising and credit the partner sites that refer customers to us.
Cookie
Set by
Purpose
Duration
_fbp
Meta (Facebook)
Measuring and delivering our advertising
90 days
fr
Meta (Facebook)
Ad delivery and remarketing
90 days
ShareASale affiliate cookies
ShareASale (Awin)
Credits the partner website that referred your visit, so we can pay them correctly
Up to 1 year
4. Third-party providers
Some cookies are set by third parties whose services we use. Each has its own privacy and cookie notice:
Google — Google Analytics 4 and Google Tag Manager (website analytics).
Meta (Facebook) — advertising measurement and remarketing.
ShareASale (Awin) — affiliate/referral tracking.
Stripe and PayPal — payment processing and fraud prevention.
FunnelKit and WooCommerce — our shop, basket and checkout.
CookieYes — our cookie-consent management tool.
5. Changes to this policy
We may update this Cookie Policy from time to time — for example, if the cookies we use change. The “Last updated” date at the top shows when it last changed.
Contact: info@intolerancelab.co.uk
For how we handle your personal data more generally, see our Privacy Policy.
